The research - part 4
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Bringing jewelry to market that can be used for payments; a fun idea, of course, but how do you bring a product like this to market?
We are all familiar with the different ways to make contactless payments: with your bank card, phone, or smartwatch. You take out your payment method, hold it against the payment terminal, and before you know it, you’ve paid. The technology behind the payment is unknown to many and is not something you think about in your everyday life. We had never really thought about it either. The option is there and you use it every day, but how exactly does this technology work? We had no idea.
For our products, we need the technology behind contactless payments. In our case, we are bringing passive wearables to market. This means that we are bringing a product to market that does not need to be charged; it has no battery. Near Field Communication (NFC) is used to make payments. We will go into more detail about what exactly this is in another blog. For now, we want to tell you more about how this has influenced our choices.
To make a payment, communication must take place between a chip in the jewelry and the payment terminal at the checkout. All kinds of materials can interfere with this communication, causing your payment to fail. The biggest disruptor that can interfere with effective communication is iron. Materials such as silver & gold often make it difficult to establish good communication. The designs we had for the wearables were largely made with materials such as silver & gold, so this was our first challenge.
We conducted a great deal of research and held many discussions to discover how we could overcome this obstacle, so that we could still move forward with our idea of a truly beautiful wearable. We now know that certain types of stone can be used effectively and that leather, for example, does not cause any interference with communication. With these findings in mind, we have the final designs for our wearable collection ready. We have designs featuring leather, gold & silver, and natural stone, and we can’t wait for you to see the collection!
The samples will be produced soon. They must be tested & approved by Mastercard. We will then need to obtain certification before we can start selling the products. So we still have an exciting time ahead, but we are confident that everything will work out.
In the meantime, we are working hard behind the scenes and occasionally sharing updates on social media. Building brand awareness is our top priority right now. So please like our pages on Instagram and Facebook, share our posts, and tell people about us. That would help us enormously! This will allow us to make even more people happy at launch with the convenience of paying with a wearable that is also incredibly beautiful!
We’ll be back with a new blog in 2 weeks. Until then!
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