The research - part 3

Our idea of turning a piece of jewelry into a means of payment offers opportunities in the market. How relaxed is it to be able to use your favorite piece of jewelry to pay? We think this is an item that many people would want to use, but it does need to be beautiful enough that you genuinely want to wear it every day.

From the moment we came up with this idea, various designs have been running through our minds. We want to bring elegant & timeless items to the market that are suitable for a large target audience. We also consider it important that the items are produced sustainably & ethically. We want to use recycled silver & gold, and we would also like to know the journey taken by the other materials. We want everyone involved in the production process to be treated properly. Naturally, we are opposed to child labor and believe that everyone who contributes to the production should receive a fair wage. The other working conditions must also be good.

For us, the starting point was therefore to look for a producer who also believes in sustainable production & ethical practices. After some searching and making connections, we found someone who considers these things just as important as we do. In addition, she has a very good understanding of what we stand for and of the product we want to bring to the market. This is very important to us. We want to enter into a collaboration in which we work together to create a beautiful product. A product that meets the wishes and requirements we set in order to make this a success for us.

The atelier where our jewelry will be produced is located in Turkey. We would have preferred an atelier in Europe, because it is easier to visit and see how things are done. We hope that the situation surrounding coronavirus will change soon and that we will be able to travel more easily. Our intention is to visit the atelier regularly. This will allow us to guarantee the quality of the jewelry and know how everything is going. In addition, personal contact is very important to us, both with our intermediary and with the people who ensure that our design is transformed into a tangible product. Thanks to these people, we will be able to offer you the product that we currently feel is missing from the market. Without them, our dream could not become reality.

We sent our design ideas and had several video calls. Together with our producer, we discussed the possibilities regarding which materials, colors, and types of ‘stones’ are available. All the other options involved in designing jewelry were also discussed in detail. Ultimately, we came up with very beautiful designs for our regular collection. The designs for this collection are now finalized and are being produced. We hope to receive the first collection soon, so that we can photograph it and show you previews of the first collection without the payment chips. 

For the collection with payment functionality, many more aspects need to be considered. We also have all the ideas ready for this collection. We are still waiting for the payment chips so that we can start producing samples and testing the products. For this collection, we also had to think about the materials, colors, and stones. Are you curious about the choices we made for our designs? In our next blog post, we will tell you more about the collections and why we made certain decisions. The blog post about this will go online next Sunday.

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